Despite a recession, the Salvation Army sets red kettle record for the sixth straight year! Want to know just how much was raised during their annual Christmas Campaign?
Hold your socks. The Salvation Army raised a record $142 million. The charity organization says that the success was based upon not only employing traditional efforts with volunteers, celebrity endorsements and corporate partners but also by using new technology and social media tools.
Salvation also concentrated much of their efforts on capturing a younger audience by kicking off their Red Kettle Campaign during the Dallas Cowboy's Thanksgiving game with a concert headlined by Keith Urban and also hosting a "Rock the Red Kettle" concert.
The Salvation Army also entered the digital age with their trailblazing debit card machines right at the kettle, which allowed even more people to give even when they didn't have cash on them.
“In the 21st century people are looking for new ways to support and interact with the charities that are important to them. The Salvation Army is keeping pace so donors have a variety of options to give,” said Commissioner Roberts. “The Red Kettle Campaign incorporated several aspects of the changing face of giving by raising awareness through social media and allowing the next generation of donors to give online or through their phones.”
Hold your socks. The Salvation Army raised a record $142 million. The charity organization says that the success was based upon not only employing traditional efforts with volunteers, celebrity endorsements and corporate partners but also by using new technology and social media tools.
Salvation also concentrated much of their efforts on capturing a younger audience by kicking off their Red Kettle Campaign during the Dallas Cowboy's Thanksgiving game with a concert headlined by Keith Urban and also hosting a "Rock the Red Kettle" concert.
The Salvation Army also entered the digital age with their trailblazing debit card machines right at the kettle, which allowed even more people to give even when they didn't have cash on them.
“In the 21st century people are looking for new ways to support and interact with the charities that are important to them. The Salvation Army is keeping pace so donors have a variety of options to give,” said Commissioner Roberts. “The Red Kettle Campaign incorporated several aspects of the changing face of giving by raising awareness through social media and allowing the next generation of donors to give online or through their phones.”
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